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The Growing Importance of Ethics in PR

Strategy Driven

Ethics have always been important in PR, but they have officially become more important than ever. Nearly every single PR organization follows a code of ethics. PR Council, PRSA, Institute of PR, ICCO, and Global Alliance are just a few of the boards that offer their own code of ethics. What Is Ethics?

PR 100
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Are Bosses With Integrity Less Innovative?

The Horizons Tracker

They only analyzed companies where the CEO was hired between 2011 and 2013, and who had also stayed in post until at least 2018. The study validated the integrity measurement by comparing it with companies ranked as the most ethical by independent observers like Forbes and found a high correlation between the two.

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The Future Is Where Brands Must Focus

Great Leadership By Dan

And the actions that these brands take to demonstrate their credibility must clearly illustrate a blend of corporate ethics and brand authenticity. But a problem that’s becoming ever more visible is that some organisations have made authenticity their marketing strategy, rather than a business one.

Brand 189
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The Seven Signs of Great Leadership

Great Leadership By Dan

They all: · Made fact-based decisions · Built great teams · Made ethics a part of the culture · Engaged listeners · Evaluate constantly · Embraced change · Inspired Make fact-based decisions At the start of each morning, Craig Ryden—the CEO of Yankee Candle—would look at the sales from the previous day in great detail.

CFO 169
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New Research Explores The Commercial Consequences Of Collective Layoffs

The Horizons Tracker

Collective layoffs are sadly a rather common affair, with an estimated 556 announced between December 2018 and November 2019 in Europe alone. Unique crises. The researchers identify a number of unique characteristics of mass layoffs, not least that they, unlike other crises, are usually deliberately initiated by the organization.

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Is The Single Market Preventing Digital Champions In Europe?

The Horizons Tracker

In their latest book they lift the lid on the thousands of Chinese companies that have grown to dominate their markets, and suggest that these companies have progressed beyond copying western firms or providing a low-cost manufacturing base for western giants, and now drive the agenda as a result of a high-skilled workforce and innovative behavior.

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From The Bench To The Boardroom

Eric Jacobson

My work ethic, drive, and ability to learn from others (being a solid teammate). When leaders hire, which skills (enthusiasm, organization, good work habits, ethics, loyalty, leadership, sales) of the interviewee are most important and why? Michael : As early as they are able to establish meaningful relationships.