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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). Adam Wilson, 2018, Former director of brand marketing for Carhartt, North America.

Marketing 283
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2018 Success Depends on You asking the Right Questions

N2Growth Blog

While it may give you pause to develop a list of questions for 2018 success, a Harvard Business School Study indicates it is a really good idea. 2) Constraint of resource , such as having little to no marketing budget. As we approach 2018, it’s important you recognize your role as a leader in your organization.

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More Than Childcare Needed To Fix Unequal Labor Market

The Horizons Tracker

economist Claudia Goldin, the recipient of this year’s Nobel Prize in Economic Sciences, has conducted research shedding light on these issues, particularly the gender disparities in the labor market. The hypothesis was that a swifter return to the labor market could enhance a mother’s prospects for professional advancement.

Marketing 122
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Thought Leadership and Digital Marketing

Lead Change Blog

It’s another new must-use fad to succeed in the digital marketing world of 2018. Almost, although thought leadership has been at the forefront of successful content marketing for several years. The chances are you’ve already read articles which were planned using the process of thought leadership marketing. To Summarise.

Marketing 238
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April 2018 Leadership Development Carnival

Lead Change Blog

To stay ahead of the curve on these kinds of market shifts, you need to start thinking about how you produce results using both human and automated team members. The post April 2018 Leadership Development Carnival appeared first on Lead Change. ” Find Dana on Twitter at @DanaTheus.

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Research Shows Many B2B Startups Don’t Market Themselves

The Horizons Tracker

According to a study from the Smeal College of Business, marketing stands out as a highly effective strategy for early-stage business-to-business (B2B) startups seeking growth. Surprisingly, nearly half of these potentially benefiting firms opt out of any marketing endeavors.

B2B 52
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August 2018 Leadership Development Carnival

Lead Change Blog

” This post describes 10 behaviours that are key to dealing effectively with rapidly changing markets and consumer tastes. The post August 2018 Leadership Development Carnival appeared first on Lead Change. Find Jim on Twitter at @72keys. Dan provides: The business world can often seem like a ‘VUCA’ battlefield.