Remove 2019 Remove Audience Remove Film Remove Technology
article thumbnail

Can VR Make Us More Empathetic Toward Refugees?

The Horizons Tracker

Conservatives who watched a documentary about Syrian refugees using a virtual reality (VR) headset showed much more sympathy towards the people portrayed in the film compared to those who watched it on a regular computer screen. Over 200 college-aged individuals took part in two experiments conducted in fall 2019 and fall 2021.

article thumbnail

James Bond, Dunder Mifflin, and the Future of Product Placement

Harvard Business Review

An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. in 2014, to over $6 billion, and is set to reach over $11 billion by 2019. Audiences are increasingly skeptical. According to PQMedia, the U.S. Research by Eva A.

Bond 9
article thumbnail

Spice Up Business Prospecting with Video

Strategy Driven

The reality of 2019 is that this alone represents a large scope of the necessary skill set to get started using video at the sales level. What you need to note is that you’re trying to reach for an audience that, put simply, may not have a clue who you or your company are. Using these key methods: Drawing Attention to the Video. .

Video 10