James Bond, Dunder Mifflin, and the Future of Product Placement
Harvard Business Review
JUNE 23, 2016
An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. product placement market grew by 12.8% in 2014, to over $6 billion, and is set to reach over $11 billion by 2019. This leaves marketers scratching their heads.
Let's personalize your content