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StrategyDriven Podcast Special Edition 59 – An Interview with David Aaker, author of Brand Relevance

Strategy Driven

MARCH 24, 2011

Special Edition 59 – An Interview with David Aaker, author of Brand Relevance explores the creation of offerings so different that they create unique categories within which customers perceive no other product or service alternatives. advantages of achieving brand relevance over brand preference. About the Author.

Aaker

Aaker Brand Short-term Long-term

Personal Needs vs. Customer Relationships

Strategy Driven

SEPTEMBER 27, 2013

Even when brands claim to desire lifetime relationships with customers, many tactically distance themselves from the humanity of their interactions. The systemic nature of marketing strategy depersonalizes their audience by using language that groups customers into segments and tar¬gets. The Powerful Role of Trust.

Aaker

Aaker Short-term Marketing Benchmarking

Leadership Digital

StrategyDriven Podcast Special Edition 59 – An Interview with David Aaker, author of Brand Relevance

Personal Needs vs. Customer Relationships

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