Lead Change Blog

DECEMBER 7, 2017

Other research indicates that people are willing to change vendors to do business with people who know how to develop good relationships. That’s what you’ll find from Stanford Graduate School of Business professors Jennifer Aaker and lecturer Naomi Bagdonas who teach a class “ Humor: Serious Business. ”.

Aaker 251

Aaker Bond Goleman Emotional Intelligence 251

First Friday Book Synopsis

APRIL 16, 2011

Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it. If anything, Aaker’s insights are even more valuable now than they were then. Aaker has earned and deserves his renown as an expert on branding. [.].

Aaker 75

Aaker Brand Strategy Books 75

Strategy Driven

SEPTEMBER 27, 2013

Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. As in all interpersonal relationships, from friendships, to marriage, to company and client, trust and the promise of mutual benefits are the foundation for growth and development. The Powerful Role of Trust.

Aaker 63

Aaker Short-term Marketing Benchmarking 63

Tanveer Naseer

MARCH 18, 2011

Here’s a compliation of some of the articles/tweets I shared on Twitter this week: Leaders, Are You Developing Your Employee’s Super Powers? Want respect as a manager? RT @ smaxbrown : Author Jennifer @ Aaker of The Dragonfly Effect reveals how to get results by harnessing power of SM [link] #. link] # leadership #. Thanks Lisa!

Decisionmaking 107

Decisionmaking Aaker Gordon Review 107

Harvard Business Review

MAY 31, 2011

They inhibit brilliant silo-spanning marketing, cross-silo offerings, brand consistency over products and markets, disciplined organization-wide marketing resource allocation, and the development of marketing excellence centers for capabilities such as social media or events. Develop and exploit silo spanning programs.

Brand 15

Brand Aaker Objective Team Building 15

Harvard Business Review

APRIL 21, 2015

Some of the pioneering work on applying this idea to brands and actually measuring their personalities was done in the 1990s by Jennifer Aaker, then at UCLA and now at Stanford. The changes in gender perceptions and attitudes have been pretty dramatic, not just in developed countries but worldwide.

Brand 8

Brand Aaker Participative Media 8