First Friday Book Synopsis

APRIL 16, 2011

Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it. If anything, Aaker’s insights are even more valuable now than they were then. Aaker has earned and deserves his renown as an expert on branding. [.].

Aaker 75

Aaker Brand Strategy Books 75

First Friday Book Synopsis

JULY 6, 2011

Aaker Jossey-Bass/John Wiley & Sons (2011) If your “brand” isn’t relevant, neither are you or your company Those who have read any of David Aaker’s previous books already know that he presents information, insights, and counsel that are anchored in specific real-world circumstances within a broad and deep [.].

Aaker 80

Aaker Brand Books Review 80

Strategy Driven

SEPTEMBER 27, 2013

Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. As in all interpersonal relationships, from friendships, to marriage, to company and client, trust and the promise of mutual benefits are the foundation for growth and development. Emotional Needs Not Yet a Business Priority.

Aaker 63

Aaker Short-term Marketing Benchmarking 63

Tanveer Naseer

MARCH 18, 2011

Here’s a compliation of some of the articles/tweets I shared on Twitter this week: Leaders, Are You Developing Your Employee’s Super Powers? Brand # marketing in social media – Coffee House # Book Review: “Wikibrands&# [link] #. link] # leadership #. RT @ mikehenrysr : Consider yourself a “Thought Leader&# ?

Decisionmaking 107

Decisionmaking Aaker Gordon Review 107

Harvard Business Review

MAY 31, 2011

The challenge for the Chief Marketing Officer is to create marketing and brand building that is both exceptional and efficient in the face of country, product, and functional silos. Pharmacia had a global team representing regional silos that met to coordinate marketing globally and to coordinate new product planning.

Brand 15

Brand Aaker Objective Team Building 15

Harvard Business Review

APRIL 21, 2015

Some of the pioneering work on applying this idea to brands and actually measuring their personalities was done in the 1990s by Jennifer Aaker, then at UCLA and now at Stanford. The changes in gender perceptions and attitudes have been pretty dramatic, not just in developed countries but worldwide. ” The Power of Androgyny.

Brand 8

Brand Aaker Participative Media 8