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Twitter Weekly Highlights for 2011-03-18

Tanveer Naseer

Listening Is Critical in Today’s Multicultural Workplace [link] # leadership #communication # diversity #. RT @ smaxbrown : Author Jennifer @ Aaker of The Dragonfly Effect reveals how to get results by harnessing power of SM [link] #. Minority Entrepreneurs Still Face Bias, Prof Says [link] # entrepreneurship #diversity #.

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Personal Needs vs. Customer Relationships

Strategy Driven

Marketing scholars Jennifer Aaker and Susan Fournier reveal how closely business relationships and interpersonal relationships mirrored each other in an Internet-based psychology test. “Trust is much heralded in marketing, but it has a downside,” said Aaker in an interview for Stanford Graduate School of Business (GSB) News.

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