Lead Change Blog

DECEMBER 7, 2017

On one flight, the attendant announced, “there might be 50 ways to leave your lover but there are only six exits off this plane so listen up!” That’s what you’ll find from Stanford Graduate School of Business professors Jennifer Aaker and lecturer Naomi Bagdonas who teach a class “ Humor: Serious Business. ”. Simple humor.

Aaker 251

Aaker Bond Goleman Emotional Intelligence 251

Strategy Driven

SEPTEMBER 27, 2013

The routine marketing logic follows a self-sustaining strategy: measure category and purchasing behaviors, shoot a creative mix of emotionally salient messages and rational pleas at the targets, place all bets on marketing science, and presume the targets can’t help but consume. The Powerful Role of Trust. The Sincere Company.

Aaker 63

Aaker Short-term Marketing Benchmarking 63

Terry Starbucker

DECEMBER 1, 2013

That evidence serendipitously popped up as I sipped my morning coffee – an opinion piece in the NY Times by Emily Esfahani Smith and Jennifer L. Greater business success will follow. Workers who find their jobs meaningful are more engaged and less likely to leave their current positions. Don’t ignore this evidence.

Trends 375

Trends Aaker Tips Leadership 375