StrategyDriven Podcast Special Edition 59 – An Interview with David Aaker, author of Brand Relevance
Strategy Driven
MARCH 24, 2011
StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. how a company establishes and manages a new category or sub-category. how a company establishes and manages a new category or sub-category.
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