Forget Brand Preference – Win the Brand Relevance War
Strategy Driven
APRIL 8, 2011
Brand Relevance : Making Competitors Irrelevant by David Aaker. Not only are these brands phenomenally successful – they are examples of product categories where competitors are nearly irrelevant, says branding guru David Aaker. Whole Foods Market. The brand preference model dictates the objectives and strategy of the firm.
56 
Let's personalize your content