Skip Prichard
JUNE 27, 2023
” — Jennifer Aaker Stanford’s Jennifer Aaker once stated that stories are remembered 22 times more than facts. However, rather than presenting my findings as dry data or statistics, I chose a more engaging medium – storytelling. “Stories are remembered 22 times more than facts.”
Lead Change Blog
DECEMBER 7, 2017
Imagine a business class in which you have guest lecturers from firms such as Apple, Spanx, and IDEO all talking about how they use laughter in leadership. That’s what you’ll find from Stanford Graduate School of Business professors Jennifer Aaker and lecturer Naomi Bagdonas who teach a class “ Humor: Serious Business. ”.
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First Friday Book Synopsis
APRIL 16, 2011
Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it. If anything, Aaker’s insights are even more valuable now than they were then. Aaker has earned and deserves his renown as an expert on branding. [.].
First Friday Book Synopsis
JULY 6, 2011
In his own words: “My passion is understanding brands and helping firms build brands and brand portfolios. My first brand book, Managing Brand Equity defined brand equity and set forth its value to a firm and its customers.
Tanveer Naseer
MARCH 18, 2011
link] # leadership #. Listening Is Critical in Today’s Multicultural Workplace [link] # leadership #communication # diversity #. Don’t do this [link] # leadership #communication #. *RT Six Steps To Coping With A Tough Employee Performance Review by @ MeghanMBiro [link] # HR #leadership #. Thanks David!
Terry Starbucker
DECEMBER 1, 2013
I was at a friend’s house for Thanksgiving dinner the other day when the conversation turned to leadership, and my blog. It was a great illustration of leadership applying the mistaken belief, and the fear, to a predictable negative effect. It’s really the ultimate leadership tip for the modern-day leader.
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