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Imagine a business class in which you have guest lecturers from firms such as Apple, Spanx, and IDEO all talking about how they use laughter in leadership. That’s what you’ll find from Stanford Graduate School of Business professors Jennifer Aaker and lecturer Naomi Bagdonas who teach a class “ Humor: Serious Business. ”.
Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it. If anything, Aaker’s insights are even more valuable now than they were then. Aaker has earned and deserves his renown as an expert on branding. [.].
In his own words: “My passion is understanding brands and helping firms build brands and brand portfolios. My first brand book, Managing Brand Equity defined brand equity and set forth its value to a firm and its customers.
” — Jennifer Aaker Stanford’s Jennifer Aaker once stated that stories are remembered 22 times more than facts. However, rather than presenting my findings as dry data or statistics, I chose a more engaging medium – storytelling. “Stories are remembered 22 times more than facts.”
I was at a friend’s house for Thanksgiving dinner the other day when the conversation turned to leadership, and my blog. It was a great illustration of leadership applying the mistaken belief, and the fear, to a predictable negative effect. It’s really the ultimate leadership tip for the modern-day leader.
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