Lead Change Blog

DECEMBER 7, 2017

Imagine a business class in which you have guest lecturers from firms such as Apple, Spanx, and IDEO all talking about how they use laughter in leadership. That’s what you’ll find from Stanford Graduate School of Business professors Jennifer Aaker and lecturer Naomi Bagdonas who teach a class “ Humor: Serious Business. ”.

Aaker 251

Aaker Bond Goleman Emotional Intelligence 251

First Friday Book Synopsis

JULY 6, 2011

My first brand book, Managing Brand Equity defined brand equity and set forth its value to a firm and its customers. The second, Building Strong Brands, described the “brand identity&# model that many firms use to manage their brands and also introduced the Brand Equity Ten [.].

Aaker 75

Aaker Brand Books Management 75

First Friday Book Synopsis

APRIL 16, 2011

Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it. If anything, Aaker’s insights are even more valuable now than they were then. Aaker has earned and deserves his renown as an expert on branding. [.].

Aaker 75

Aaker Brand Strategy Books 75

Tanveer Naseer

MARCH 18, 2011

link] # leadership #. Listening Is Critical in Today’s Multicultural Workplace [link] # leadership #communication # diversity #. Want respect as a manager? Don’t do this [link] # leadership #communication #. *RT 10 Key Lessons On Leading Virtual Teams Effectively by @ tnvora [link] # leadership #.

Decisionmaking 107

Decisionmaking Aaker Gordon Review 107

Terry Starbucker

DECEMBER 1, 2013

I was at a friend’s house for Thanksgiving dinner the other day when the conversation turned to leadership, and my blog. It was a great illustration of leadership applying the mistaken belief, and the fear, to a predictable negative effect. It’s really the ultimate leadership tip for the modern-day leader.

Trends 375

Trends Aaker Tips Leadership 375