Make Your Competition Irrelevant
Harvard Business Review
APRIL 7, 2011
Customers are just not inclined or motivated to change brand loyalties in established markets. The payoff of operating with no or little competition is, of course, huge. David Aaker is the Vice-Chairman of Prophet and the author of Brand Relevance: Making Competitors Irrelevant and the davidaaker.com blog on branding.
15 
Let's personalize your content