Twelve Ways to Create Barriers to Competitors
Harvard Business Review
MAY 20, 2011
Proprietary technology. Diamond's (formerly P&G's) Pringles, Prius' Hybrid Synergy Drive, and Dreyer's Slow Churned Ice Cream all have technologies not easily copied. Brand loyalty. Here are some twelve routes to real barriers the last six of which involve the brand. I would be interested in examples of others. Brand equity.
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