Lead Change Blog

DECEMBER 7, 2017

That’s what you’ll find from Stanford Graduate School of Business professors Jennifer Aaker and lecturer Naomi Bagdonas who teach a class “ Humor: Serious Business. ”. When employees laugh together and not at each other, there is a steady flow of endorphins which spikes antibodies and raises positive emotions.

Aaker 251

Aaker Bond Goleman Emotional Intelligence 251

Skip Prichard

JUNE 27, 2023

” — Jennifer Aaker Stanford’s Jennifer Aaker once stated that stories are remembered 22 times more than facts. The Power of Positive Associations The people we surround ourselves with significantly impact our lives. “Stories are remembered 22 times more than facts.”

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Aaker Power Library Storytelling 105

Strategy Driven

SEPTEMBER 27, 2013

Marketing scholars Jennifer Aaker and Susan Fournier reveal how closely business relationships and interpersonal relationships mirrored each other in an Internet-based psychology test. “Trust is much heralded in marketing, but it has a downside,” said Aaker in an interview for Stanford Graduate School of Business (GSB) News.

Aaker 63

Aaker Short-term Marketing Benchmarking 63

Terry Starbucker

DECEMBER 1, 2013

Aaker , entitled “ Millennial Searchers “ This was the key passage that caught my attention (my bolding for emphasis): Millennials appear to be more interested in living lives defined by meaning than by what some would call happiness. Don’t ignore this evidence. Don’t ignore the real needs of your team. Believe it.

Trends 375

Trends Aaker Tips Leadership 375

First Friday Book Synopsis

OCTOBER 3, 2011

Harvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their marketing initiatives will find the material in this HBR book invaluable. It is one of [.].

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Review Marketing Books Innovation 70

Harvard Business Review

APRIL 21, 2015

Some of the pioneering work on applying this idea to brands and actually measuring their personalities was done in the 1990s by Jennifer Aaker, then at UCLA and now at Stanford. And brands are part of that everything. In subsequent decades the thinking about brands as humanlike entities has gone in a lot of different directions.

Brand 8

Brand Aaker Participative Media 8