Lead Change Blog
DECEMBER 7, 2017
That’s what you’ll find from Stanford Graduate School of Business professors Jennifer Aaker and lecturer Naomi Bagdonas who teach a class “ Humor: Serious Business. ”. Such resiliency is a success marker. Humor does not mean telling jokes as much as it is finding the chuckle in everyday life.
Strategy Driven
MARCH 24, 2011
Special Edition 59 – An Interview with David Aaker, author of Brand Relevance explores the creation of offerings so different that they create unique categories within which customers perceive no other product or service alternatives. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.
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First Friday Book Synopsis
APRIL 16, 2011
Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it. If anything, Aaker’s insights are even more valuable now than they were then. Aaker has earned and deserves his renown as an expert on branding. [.].
Skip Prichard
JUNE 27, 2023
We discussed this very topic, a subject close to my heart and the focus of my book, The Book of Mistakes: 9 Secrets to Creating a Successful Future Our conversation centered around the fundamental human errors that often keep us from realizing our potential. Life Mistakes The road to success is littered with potential mistakes.
First Friday Book Synopsis
JUNE 21, 2011
Here is an excerpt from an article written by David Aaker for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. * * * Almost 50 years ago Ernest Dichter, the father of motivation research, [.].
Tanveer Naseer
MARCH 18, 2011
RT @ smaxbrown : Author Jennifer @ Aaker of The Dragonfly Effect reveals how to get results by harnessing power of SM [link] #. Sudden Teamwork: The Voices of Success by @ KateNasser [link] # communication #leadership #. RT @ Kimberly_Roden : Excellent thinking points! Do You Lead Others Through Flattery or Praise? Thanks Lisa!
Strategy Driven
APRIL 8, 2011
Brand Relevance : Making Competitors Irrelevant by David Aaker. Not only are these brands phenomenally successful – they are examples of product categories where competitors are nearly irrelevant, says branding guru David Aaker. Whole Foods Market. Brand Preference vs. Brand Relevance. Evaluating a Concept’s Prospects.
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