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Sam Abell falls into the latter camp of truly reflective practitioners. Abell has figured out that the way to get a great photograph is not to take it but to make it. The key, Abell learned, is not to chase its unfurling arc: “Let the rope come to you.” Photo Credit: Sam Abell. Read Creativity, Inc. ,
Then, abruptly, he fired someone standing in the room with him: creative director Abel Lenz. “Stop shooting”, he said, followed quickly by: “Abel you’re fired. ” That sort of response pushes the brain into fight or flight mode, reducing its ability to reason, problem-solve and think creatively.
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