Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft
Harvard Business Review
DECEMBER 18, 2017
With over 500 million dedicated fans, it also happens to be one of the most innovative franchises when it comes to fan engagement. This has enabled us to grow our number of fan profiles by about 400 percent in the past two years—it’s now in the millions,” says Begoña Sanz, Commercial General Manager, Real Madrid C.F.
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