Don't Anesthetize Your Colleagues with Bad Writing
Harvard Business Review
JANUARY 28, 2013
Don't overuse I (try not to begin paragraphs or successive sentences with it), but do lean heavily on we, our, you, and your. It may be convenient to refer to COGS instead of spelling out "cost of goods sold." Those are friendly words that pull readers into a document. Use contractions. Small wonder, too.
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