Strategy Driven

OCTOBER 12, 2021

Printed advertorial content in magazines, newspapers, brochures and billboards. Ultimately the more successful you can be and the more revenue you have coming in, enables you to develop and expand your business. As a result they could advertise your business brand within a very short time period, bringing you plenty more customers.

Marketing Strategy 103

Marketing Strategy Marketing Strategy Advertorial 103

Strategy Driven

FEBRUARY 25, 2020

Get out onto the streets and pound the pavements with an old fashioned sandwich board advertising your business services. It’s always good to have a range of promotional or advertorial materials in your arsenal to give away, but think outside the box and beyond the usual coffee mug, mouse mats or t-shirts.

Marketing 74

Marketing Advertorial Advertising Fashion 74

CEO Blog

SEPTEMBER 19, 2017

Not advertorial but for the benefit of the reader - enough the people remember you. Option 2 - advertise on FB to get a prospect then email then call. 5 - Try to develop a second way to source business. Send FB, Twitter and Linkedin updates. And add in the odd email and call and it is long term persistence.

Advertorial 124

Advertorial Discount Uncertainty Advertising 124

CEO Blog

SEPTEMBER 19, 2017

Not advertorial but for the benefit of the reader - enough the people remember you. Option 2 - advertise on FB to get a prospect then email then call. 5 - Try to develop a second way to source business. Send FB, Twitter and Linkedin updates. And add in the odd email and call and it is long term persistence.

Advertorial 100

Advertorial Discount Uncertainty Advertising 100

Harvard Business Review

MARCH 15, 2013

Here are five new attributes that I think marketing agencies will need to develop to survive: 1. As native advertising models continue to be introduced and the ability for brands to do something that will resonate with consumers gets more difficult due to the crowded social platforms, content becomes another form of media.

Marketing 11

Marketing Brand Advertorial Advertising 11

Harvard Business Review

JULY 22, 2013

When you put on your reading glasses you might have seen the word "advertisement" or "advertorial" in small print at the top of the page, and felt a little cheated. And, despite my efforts here to be neutral, I am undoubtedly influenced by my friendship and my paid involvement in the development of the work I''m now commenting on.

Ethics 8

Ethics Content Guidelines Media 8