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Practicing the Spirit of the Law: Serve Your Customer Better

Strategy Driven

Another example, what would you consider an advertorial? It’s an advertisement camouflaged to appear as a feature article. Is an advertorial legal—yes. By typesetting and carefully writing an advertisement as an unbiased opinion, the reader is misled, deceived into believing that the content is not commercial.

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How Different Marketing Strategies Can Boost Your Business Profile

Strategy Driven

Printed advertorial content in magazines, newspapers, brochures and billboards. As a result they could advertise your business brand within a very short time period, bringing you plenty more customers. Provides a Platform To Advertise Your Products and Services. Providing short video tutorials. SEO (search engine optimization).

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Quirky Ideas For Small Business Marketing

Strategy Driven

Get out onto the streets and pound the pavements with an old fashioned sandwich board advertising your business services. It’s always good to have a range of promotional or advertorial materials in your arsenal to give away, but think outside the box and beyond the usual coffee mug, mouse mats or t-shirts.

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We Need a Better Definition of "Native Advertising"

Harvard Business Review

If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?".