What the Marketing Agency of the Future Will Do Differently
Harvard Business Review
MARCH 15, 2013
While it may be hard to transition to a truly real-time way of operating (aka consumers know best), starting with models of leanness will force agencies to be more nimble, more sensitive to how the brand's budget is allocated and force a spirit of partnership with the brands they represent. Marketing agencies sell professional services.
13 
Let's personalize your content