The Number One Key to Innovation: Scarcity
Harvard Business Review
JANUARY 14, 2011
TRIZ , for example — a model devised by Russian inventor Genrich Altshuller — is the original empirically based method, followed by SIT (for "Systematic Inventive Thinking") and a few other updated versions of it. Time Warner advertises to you when you drive into a coverage area. This is not merely a logical theory.
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