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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

Understanding the Evolving Roles of Chief Marketing and Chief Digital Officers In today’s interconnected marketplace, the role of the CMO extends far beyond traditional advertising and brand management. Digital platforms amplify marketing campaigns, enabling companies to reach wider audiences with personalized content.

Marketing 345
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Stop Making Sense

Leading Blog

How can you subtract just enough reasonableness to rile up your audience, without sounding completely insane? Use direction-giving language, so your audience knows exactly what is expected of them. Sometimes—oftentimes—we don’t want to “move” an audience in the moment; we want to shift their very existence. Show Up To Stir Up.

Audience 423
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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

By monitoring customer behaviors, preferences, and trends, a business can adjust its marketing efforts in real time to better meet the needs of its audience. Now, more than ever, customers have the ability to easily share their experiences and opinions with a global audience, effectively making them brand ambassadors or vocal critics.

Marketing 286
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How to Make Your Ideas Contagious

Leading Blog

It''s more persuasive than advertising and is more targeted to an interested audience. Think about whether the message will be triggered by the everyday environments of the target audience. Making things more observable makes them easier to imitate; products and ideas that advertise themselves. What keeps people talking?

How To 285
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Transforming Customer Engagement: The CMO’s New Mandate

N2Growth Blog

CMOs are no longer limited to traditional roles like branding and advertising. The traditional one-way advertising messages have been replaced by conversations, allowing consumers to express their views, feedback, and concerns directly to the brand.

Loyalty 339
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Harnessing the Power of Paid Advertising for Construction Companies

Strategy Driven

In an increasingly competitive digital landscape, construction companies are turning to paid advertising to not only survive but thrive. No matter what construction you specialize in, paid advertising offers a plethora of opportunities to boost your online presence, connect with potential clients, and ultimately grow your business.

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What Ever Happened to the Pepsi Generation? | In the CEO Afterlife

In the CEO Afterlife

The concept of a Pepsi advertising campaign designed to capture America’s youth had its roots in the 1960’s. Pundits attribute Coca-Cola’s rebound to the reintroduction of Coke Classic and better marketing and advertising. Seemingly they believe that a return to comparative advertising is the way to go. I don’t think so.

CEO 242