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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

Understanding the Evolving Roles of Chief Marketing and Chief Digital Officers In today’s interconnected marketplace, the role of the CMO extends far beyond traditional advertising and brand management. Digital platforms amplify marketing campaigns, enabling companies to reach wider audiences with personalized content.

Marketing 345
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Stop Making Sense

Leading Blog

How can you subtract just enough reasonableness to rile up your audience, without sounding completely insane? Use direction-giving language, so your audience knows exactly what is expected of them. Sometimes—oftentimes—we don’t want to “move” an audience in the moment; we want to shift their very existence. Show Up To Stir Up.

Audience 423
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How to Make Your Ideas Contagious

Leading Blog

It''s more persuasive than advertising and is more targeted to an interested audience. Think about whether the message will be triggered by the everyday environments of the target audience. Making things more observable makes them easier to imitate; products and ideas that advertise themselves. What keeps people talking?

How To 285
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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

By monitoring customer behaviors, preferences, and trends, a business can adjust its marketing efforts in real time to better meet the needs of its audience. Now, more than ever, customers have the ability to easily share their experiences and opinions with a global audience, effectively making them brand ambassadors or vocal critics.

Marketing 286
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Transforming Customer Engagement: The CMO’s New Mandate

N2Growth Blog

CMOs are no longer limited to traditional roles like branding and advertising. Their spectrum of influence now transcends marketing to touch upon core aspects of business strategy, including product innovation, customer relationship management, corporate communications, and talent development.

Loyalty 339
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How Is Leadership Like The Doritos Super Bowl Ad?

Tanveer Naseer

Effective leadership is the process of developing a space where people can use their creativity to fill in the blanks and develop new products and services for the market. Envision the brainstorming session where the idea for this commercial was first initiated, and the risk that was involved with developing this idea.

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Those Who Can Speak Close More Sales :: Women on Business

Women on Business

I have observed that Mee is such an exceptional orator because of the way he manages to so eloquently connect with an audience. Whenever he speaks, he seems to carry the audience in the palm of his hands. A presentation—even a sales presentation—should not be about the speaker, but rather, about the audience.