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What Ever Happened to the Pepsi Generation? | In the CEO Afterlife

In the CEO Afterlife

The concept of a Pepsi advertising campaign designed to capture America’s youth had its roots in the 1960’s. Pundits attribute Coca-Cola’s rebound to the reintroduction of Coke Classic and better marketing and advertising. Seemingly they believe that a return to comparative advertising is the way to go. I don’t think so.

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Those Who Can Speak Close More Sales :: Women on Business

Women on Business

I have observed that Mee is such an exceptional orator because of the way he manages to so eloquently connect with an audience. Whenever he speaks, he seems to carry the audience in the palm of his hands. A presentation—even a sales presentation—should not be about the speaker, but rather, about the audience.

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Homeless, Not Helpless: Entrepreneurship in Unlikely Places | In the.

In the CEO Afterlife

Our homeless merchant’s theme is targeted at the male audience. This audience concludes that he is an honest humorist. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. On the first blanket is a large empty beer mug accompanied by the sign, “Why Lie, Need Beer Money.”

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The Leadership Love-in

In the CEO Afterlife

We see it in advertising, sports, medicine, religion, politics, and of course, in commercial products and services. Thankfully, the internet’s social network enables massive audiences for blogs and articles on leaderhip. In the world in which we live, where there is a problem, there is a solution, or at least the promise of one.

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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

Buddy is a human raised by elves, therefore, does he fall into the “human” or “elf” category? For some, say children (most likely his primary target audience), Buddy is an elf. It’s essential that your brand be built on key strengths that mirror the needs, wants, desires of your target audiences.

Brand 215
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Finally Get on TV with the Right Pitch :: Women on Business

Women on Business

Tell the producers how you are going to be able to help their audience. Related posts: Learn How to Pitch the Media Correctly, without Upsetting Prospective Contacts Publicity is more credible than advertising because it isn’t paid. When drafting your pitch, don’t make it salesy. Make it informative and entertaining.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. Here’s how: Search and Research Examine your existing clients and see how that translates into potential prospects.

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