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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

Understanding the Evolving Roles of Chief Marketing and Chief Digital Officers In today’s interconnected marketplace, the role of the CMO extends far beyond traditional advertising and brand management. Digital platforms amplify marketing campaigns, enabling companies to reach wider audiences with personalized content.

Marketing 345
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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

By monitoring customer behaviors, preferences, and trends, a business can adjust its marketing efforts in real time to better meet the needs of its audience. The Importance of Brand Management Online Cultivating a robust online presence has become integral for businesses on the digital playground, the internet.

Marketing 286
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Transforming Customer Engagement: The CMO’s New Mandate

N2Growth Blog

CMOs are no longer limited to traditional roles like branding and advertising. Their spectrum of influence now transcends marketing to touch upon core aspects of business strategy, including product innovation, customer relationship management, corporate communications, and talent development.

Loyalty 339
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What Ever Happened to the Pepsi Generation? | In the CEO Afterlife

In the CEO Afterlife

The concept of a Pepsi advertising campaign designed to capture America’s youth had its roots in the 1960’s. Pundits attribute Coca-Cola’s rebound to the reintroduction of Coke Classic and better marketing and advertising. Seemingly they believe that a return to comparative advertising is the way to go. I don’t think so.

CEO 242
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How Is Leadership Like The Doritos Super Bowl Ad?

Tanveer Naseer

They looked for the talent in their people In the video of the dog burying the tags and bribing the owner with a bag of chips, the Doritos brand didn’t direct the audience to decide who to side with, they were given the freedom to enjoy the irony of the situation. The Doritos Ad campaign accomplished this in the following three ways: 1.

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Booklet Advertising: Is It Still Effective In 2021?

Strategy Driven

Why booklet advertising is still an effective communication tool in 2021? Benefits of booklet advertising. Here are the reasons why booklet advertising is still considered effective and valuable despite the rising popularity of digital marketing. Simplified audience targeting. Personalized communications. Cost-efficient.

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Understanding How Organizations Can Measure Digital Success

Tanveer Naseer

Regardless of how it’s asked, “are we earning a return for our digital dollars” is a “hot button” marketing question poised by leaders, management and operating staff. It’s relatively straightforward to generate a CPA model for a paid online advertising program, and for your SEO initiatives.

CPA 273