Advertising Banking Microfinance Uncertainty 
Harvard Business Review
MARCH 22, 2013
We can take some lessons from Bangladesh, where BRAC is heading full steam into mobile banking with bKash (bikash means "growth" in Bengali), which is now the largest mobile banking provider in the country. BKash is now advertised widely, with 30,000 agents and 2.2 million users. Immerse yourself in the details.
Harvard Business Review
MARCH 22, 2013
We can take some lessons from Bangladesh, where BRAC is heading full steam into mobile banking with bKash (bikash means "growth" in Bengali), which is now the largest mobile banking provider in the country. BKash is now advertised widely, with 30,000 agents and 2.2 million users. Immerse yourself in the details.
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