Advertising Bottom-up Root Cause Analysis 
Eric Jacobson
NOVEMBER 29, 2010
The bottom line is that, despite how technological and automated organizations have become, at their core they remain a collection of human energies that are merely being applied in an organized environment," explains Shaner. Listening is the root of collaboration, root-cause analysis, and effective teamwork.
Harvard Business Review
MAY 3, 2016
The technology can pick out kinds of people — mountain climbers, for instance — to help advertisers more efficiently match ads to the videos. This kind of auto–editing assistant can dramatically change the day-to-day tasks of workers in media, advertising, and film. Root cause analysis.
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