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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

As disruptors in the organization, they hold the onus to align the company’s brand mission with a creative yet commercially viable business strategy. It is now expected that a CMO strikes a harmony between pioneering innovation and maintaining commercial acumen, a balance intrinsic to the realization of substantial business growth.

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Innovating The Brick-and-Mortar Injustice Infrastructure

Mills Scofield

This week''s post is by Andy Posner , Co-Founder & Executive Director of Capital Good Fund ( CGF ), a non-profit microfinance organization targeting the root causes of poverty through innovative micro-loans and personal financial coaching. It’s time for us to finally put poverty out of business for good. [1]

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Business Model Generation : Blog | Executive Coaching | CO2 Partners

CO2

B usiness Model Generation caught my eye in a book store in December – It is rare I find myself in book stores anymore given how many books are sent to me as a blogger and my preference in reading on Kindle or IPad. I could see there was something new about this book and how the authors thought about business models.

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First Look: Leadership Books for May 2020

Leading Blog

Amazon’s business model has not only turned the retail industry and cloud computing inside out, but now its tentacles are squeezing media and advertising, and disrupting the state of technology, the economy, job creation, and society at large. How Innovation Works : And Why It Flourishes in Freedom by Matt Ridley.

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Key Strategies for Aspiring Entrepreneurs Considering Franchise Ownership

Strategy Driven

Prospective franchisees should delve into the economics of their chosen franchise, factoring in franchise fees, royalties, and advertising costs, among others. Risks and Rewards of Franchise Ownership The intrigue of franchising lies in its blend of entrepreneurial risks and the security of a proven business model.

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5 Tips For Improving Productivity and Lead Generation Within Your Company

Strategy Driven

Operating a business in this regard isn’t easy at all, and this, in many cases, leads to companies becoming stagnant as you get comfortable where you’re at now. This is common and not always the wrong decision; when you’re comfortable and can see that your business model will remain sustainable, why risk anything?

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The Future Is Where Brands Must Focus

Great Leadership By Dan

But a problem that’s becoming ever more visible is that some organisations have made authenticity their marketing strategy, rather than a business one. Because just running an advertising campaign stating that a brand is trustworthy isn’t good enough. Because business has to be about more than just profit.

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