Why Fraudulent Ad Networks Continue to Thrive
Harvard Business Review
OCTOBER 28, 2015
His counterpart, Augustine Fou, a digital marketing consultant, returned the nods and grinned. The consultant and his client both knew what happened on August 15. They had turned off one of the advertising networks that sent traffic to the site from a patchwork of websites managed by the ad network. Hunting the Bots.
Let's personalize your content