The Horizons Tracker

MARCH 19, 2024

According to a study by Price Waterhouse Coopers, the sharing economy is expected to generate about $335 billion in revenue by 2025. The important message here is to know what your target audience believes about the economy, and then adjust your message, how you present your product, and where you advertise accordingly.

Advertising 124

Advertising Audience Cooper Price 124

Harvard Business Review

OCTOBER 29, 2012

If the cost of innovation is falling, that should enable more of it from poorer countries, companies or cooperatives. If it's not, the already big and already rich will dominate innovation. Part of the issue here is lumping together incremental innovation with disruptive innovation.

Cost 8

Cost Innovation Wireless Disruptive Innovation 8

Harvard Business Review

DECEMBER 4, 2018

A recent report by the consultancy BCG documented a general decline in sales among consumer packaged goods (CPG) companies in the United States during 2017, with mid-sized and large companies losing market share and small companies increasing theirs. Consultancy Catalina also revealed that 90 of the 100 top brands had all lost market share.

Brand 12

Brand Retail Incubator Merchandising 12

Harvard Business Review

MARCH 27, 2018

” By that I mean companies that control a key platform which, like a coral reef, attracts to its ecosystem users, sellers, advertisers, software developers, apps, and accessory makers. The velocity in acquiring and exploiting this personal data can help these companies obtain significant market power. In the U.S.,

Company 11

Company Advertising Incentives Engineering 11

Harvard Business Review

NOVEMBER 20, 2013

That’s changing fast, of course, as providers are finding that cooperation is as critical to caregiving as cutting edge tests and therapeutics. That policy did not come from the marketing department, even though it is prominently advertised today. Follow the Leading Health Care Innovation insight center on Twitter @HBRhealth.

Social Capital 8

Social Capital Health Care Cooper Storytelling 8

Harvard Business Review

DECEMBER 12, 2016

Instead, it should try to persuade them that competition in the mobile space is radically different from that in traditional markets and consequently, the European Union — and the United States, for that matter — should revamp their antitrust laws. Instead, it has just focused on the mobile-operating-system market.

Efficiency 8

Efficiency Incentives Operations Engineering 8

Harvard Business Review

APRIL 26, 2012

Now what is true is that DropBox has been the innovative start-up in this area. Gmail launched as a feature that referred users to advertising and search, not really as a standalone product. Best to cooperate with them sooner rather than face disruption later. From the consumer's perspective, it's hard to see a difference.

Price 13

Price Document Bottom-up Cooper 13