Being the World's Largest Ad Agency Might Not Be Something to Brag About
Harvard Business Review
AUGUST 2, 2013
The bottom line, of course, is that the companies merged in an attempt to solve a couple of major problems: the growth of digital advertising that bypasses agencies’ traditional role in placing content and, secondarily, an ongoing succession conundrum at Publicis (Maurice Lévy, who heads the company, is 71). Advertising'
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