Ask Atma

MAY 5, 2012

This is a psychologically superior position because it allows for greater innovation, resilience and adaptability. Remember, the undefinable status is an asset because it keeps you in a testing, innovating mindset. Web marketing: SEO, SEM, SMM, Internet advertising. CRM options (sales force, pipeliner, google apps…).

Business Model 93

Business Model Ries Agility Entrepreneur 93

Harvard Business Review

JUNE 20, 2013

VRM lets customers scale many relationships with many companies, the same way a company can scale many relationships with many customers through its CRM (Customer Relationship Management) systems. When the two connect, CRM for the first time becomes a way for a company to truly relate, directly, with customers.

CRM 10

CRM CIO Marketing Call Center 10

Harvard Business Review

DECEMBER 17, 2013

Though economic growth remains a highly uncertain area of study, virtually all economists agree that technological innovation plays a central role. Tech startups play a critical role both in driving technological innovation forward and in bringing it to market. By contrast, only 2% of deals went to social companies.

Venture Funding 10

Venture Funding Entrepreneur CRM Hedge 10

Harvard Business Review

MAY 31, 2013

Take the most comprehensive CRM/transaction data you have, and rank order the consumers from highest spending to lowest. But Super Consumers care about benefits and innovation. Typically an advertisement sparks a trip to the store where the product is purchased and fulfilled. Think Groupon.) Don''t Let Mobile Apps Get Pushy.

Marketing 10

Marketing ROI Real Estate CRM 10

Harvard Business Review

AUGUST 5, 2013

Over the next two years, this change in how sales people interact with customers will redefine what the product content will be, how the sales staff will use a new CRM platform to record visits online, and how new insights will be derived from these interactions across sales, marketing, and brand management — ultimately driving decisions.

Organization 9

Organization CIO Compliance CRM 9

Harvard Business Review

JULY 23, 2014

The “conventional” workspace (drop ceilings, monochromatic cubicles and all) is being phased out in favor of connected spaces that encourage innovation and demand collaboration while still prizing individuality. Apply your company’s CRM or business intelligence systems to internal operations.

Conference 8

Conference CRM Creativity Committee 8