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New advertising campaign. Revamp of the customer management (CRM) system. You can “get by” with a substandard CRM, but a great one can positively effect ALL of the filters significantly ( e.g. ever watch an employee get completely frustrated with a CRM – talk about demoralizing! ).
The biggest mistake anybody in advertising makes is walking into a sales call with some kind of a media kit that shows how big a quarter page ad is, or how big a billboard is, or how many 30-second commercials there are. Jeffrey, You are pretty critical of CRM systems. Give them a design that helps them get a response. I made it up.
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