Harvard Business Review

NOVEMBER 3, 2014

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” This is a wasted opportunity. Today smart marketers do know which half isn’t working.

Technology 8

Technology Marketing Company CRM 8

Harvard Business Review

MARCH 11, 2013

These interviews were conducted with salespeople across a wide variety of industries including high technology, telecommunications, financial services, consulting, industrial equipment, healthcare, and electronics, to name a few. They hire consultants to verify that they are making the right decisions. Administrivia. Pre-sales Resources.

Price 20

Price Telecommunications CRM Long-term 20

Harvard Business Review

MARCH 11, 2013

As a result, instead of better targeting and personalizing brand messages, experiences, and deals, most brands are still embracing the "spray and pray" tactics commonly used during the height of traditional advertising. These siloes include: What they're saying — social CRM. The Future of Advertising An HBR Insight Center.

Brand 13

Brand Advertising Airlines CRM 13

Harvard Business Review

AUGUST 15, 2014

It’s become commonplace for observers to tout the transformative potential of digital technologies and bemoan the allegedly slow pace at which companies support these initiatives. And is the key to success here the technology, or fundamental segmentation and buying-process criteria? are picking up steam.”

Media 14

Media ROI McKinsey CRM 14

Harvard Business Review

JUNE 20, 2013

VRM lets customers scale many relationships with many companies, the same way a company can scale many relationships with many customers through its CRM (Customer Relationship Management) systems. When the two connect, CRM for the first time becomes a way for a company to truly relate, directly, with customers.

CRM 10

CRM CIO Marketing Call Center 10

Harvard Business Review

MAY 30, 2017

Today, Amazon, Facebook, and Google are leading the AI revolution, and that’s given them a huge market advantage over most consumer goods companies and retailers by enabling them to lure customers with highly personalized, targeted advertising, and marketing. Could Liberate 50% of Managers' Time.

ROI 15

ROI Tools Marketing CRM 15

Harvard Business Review

JULY 19, 2013

At Groupon in 2012, over 45% of employees were in Sales; at Google, it''s over 50%; and at Facebook the sales force''s ability to translate "likes" into advertisers will make or break that company''s valuation and fortunes going forward. Redesign processes with sales tasks, not the technology, in mind. It''s estimated that each U.S.

Disintermediation 10

Disintermediation CRM CIO Retail 10

Harvard Business Review

MARCH 11, 2013

These interviews were conducted with salespeople across a wide variety of industries including high technology, telecommunications, financial services, consulting, industrial equipment, healthcare, and electronics, to name a few. They hire consultants to verify that they are making the right decisions. Administrivia. Pre-sales Resources.

Price 12

Price Telecommunications CRM Long-term 12

Harvard Business Review

MARCH 31, 2015

Technology to do this exists, and it has implications for what managers can do before, during, and after the events they sponsor or attend. No technology can help managers who are unable or unwilling to set goals. The technology will also help you make a a core decision: is attending, sponsoring, or exhibiting at this event worth it?

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

JANUARY 6, 2016

Over the past 20 years, information technology and digital channels have changed the way consumers shop for products ranging from cars to homes to electronics. From the buyer’s perspective, information technology and digital channels provide access to information and enable self-sufficiency. CRM), tools (e.g.,

B2B 8

B2B Information Information Technology CRM 8

Harvard Business Review

DECEMBER 17, 2013

Though economic growth remains a highly uncertain area of study, virtually all economists agree that technological innovation plays a central role. Tech startups play a critical role both in driving technological innovation forward and in bringing it to market. Quite the contrary. By contrast, only 2% of deals went to social companies.

Venture Funding 10

Venture Funding Entrepreneur CRM Hedge 10

Harvard Business Review

AUGUST 5, 2013

Over the next two years, this change in how sales people interact with customers will redefine what the product content will be, how the sales staff will use a new CRM platform to record visits online, and how new insights will be derived from these interactions across sales, marketing, and brand management — ultimately driving decisions.

Organization 9

Organization CIO Compliance CRM 9

Harvard Business Review

NOVEMBER 6, 2015

Yet ad blockers have been around almost as long as online advertising — certainly as long as we’ve had browser add-ons and extensions. But that’s what you get when you visit most advertising-supported commercial websites, whether you want it or not. Or, in the parlance of CRM, retention rather than acquisition.

Advertising 8

Advertising CRM Long-term Short-term 8

Harvard Business Review

JULY 23, 2014

Apply your company’s CRM or business intelligence systems to internal operations. Take online advertising and media buying firm Centro, for instance, which boasts glass conference rooms to reflect the firm’s emphasis on transparency. Use technology for smarter scheduling.

Conference 8

Conference CRM Creativity Committee 8