N2Growth Blog

APRIL 9, 2010

Largely due to the iPod’s strong integrated design qualities it is the dominant brand in its class, commands a pricing premium, and has developed an extremely loyal and satisfied customer base.

Brand 267

Brand Blog Reputation Parcell 267

Women on Business

DECEMBER 7, 2010

I wasn’t getting the answers I wanted from the one person I was talking with – he kept saying “no” – so I politely ended the call. Last week I called my cell phone provider to modify the service, cancel a line, add a data line, etc.

Press Release 170

Press Release Discount PR Compliance 170

N2Growth Blog

MAY 16, 2010

Even their advertising model is simplistically brilliant. When Google started they had the greatest focus, the simplest vision, and the least cluttered search engine. It was exactly the simplicity of their business model and their product that made them into the company that they are today.

Business Model 344

Business Model Brand Blog Supply Chain 344

Women on Business

DECEMBER 20, 2010

Strong yet Others are from books, films and politics. I believe we can stand on the shoulders of the past by exploring the legacy of the women who held out a hand when the terrain was rocky, gave us courage when it looked hopeless, encouraged us to keep on keeping on no matter what. The others can get a silent salute from the heart.

Press Release 192

Press Release Discount PR Leadership 192

Women on Business

JANUARY 8, 2011

Example 1: During the 2004 election season, I connected with a new friend through a grassroots Asian Pacific Islander political group. I connected again with him on Facebook through the online version of that same political group, and I let him know what I do for a living. Recently, his company needed a web designer.

Press Release 174

Press Release Discount PR Media 174

Women on Business

JANUARY 24, 2011

Like with advertising, fifty-percent of promotional efforts work. But the advertiser or the promoter can’t know in advance which fifty-percent! Develop those contacts as a ladder to reach higher, but more challenging, prospects. Test business development, starting with advice from your banker, accountant, and lawyer.

Press Release 100

Press Release Discount Advertising Sharpe 100

Chris Brady

JULY 6, 2010

" » July 06, 2010 Musings from the Mediterranean  He and his family are occupying the space above ours in thisunique, cliff-side perch above the Mediterranean.

Travel 100

Travel Letter Blog Open-book 100

Harvard Business Review

MARCH 6, 2013

Once upon a time, marketers would often quote the old saw attributed to merchant-magnate John Wanamaker: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But CMOs are now exploiting real-time data and insight into advertising performance, and driving measurable business growth.

CFO 8

CFO Advertising Finance Marketing 8

Harvard Business Review

JANUARY 6, 2012

Should companies use funds from the corporate treasury to advocate directly for or against political candidates in contested elections? Should we be passive and avoid such spending, or be active and get involved in partisan politics? The issues arise in the wake of the Supreme Court's 2010 decision in Citizens United v.

Company 13

Company Politics Policies Proposal 13

Chris Brady

JUNE 10, 2010

Special edition magazines fill the shelves, newspapers feature full inserts, marketers have plastered signs with advertisements featuring local heroes, and television adds have been running all spring. It sure is better than war and politics and everything else that passes for important these days. Just what is all the fuss about?

Sports 50

Sports Leadership Blog Travel 50

Harvard Business Review

JUNE 16, 2016

Baba Ramdev, the yoga guru owner of the fastest-growing local consumer goods company in India, launched a competing product, advertised as “healthier” than Nestlé’s and at a lower price point than Maggi. .” Nestlé was not able to cope with that – but a competitor was. Is there just one?

Planning 8

Planning Competitive Intelligence Pharmaceuticals Brand 8

Harvard Business Review

SEPTEMBER 5, 2016

The idea isn’t new — it’s well established in online advertising, for example — but its application is becoming more widespread in the private and public sectors. There is enough time to develop innovative solutions to achieve the results. Consider these examples: Education.

Incentives 8

Incentives Health Care Education Insurance 8

Harvard Business Review

FEBRUARY 27, 2015

A few verbal tweaks (such as renaming the “Troika” — which consists of the EU, the IMF, and the ECB — the “Institutions”) were given as a political concession to the newly elected government, which had created high expectations with its electorate. So, what can we expect moving forward?

Restructuring 8

Restructuring Policies Crisis Banking 8

Harvard Business Review

JULY 12, 2016

Political spending, climate change, diversity, and human rights are now some of the most frequent resolutions that investors file. In contrast, fair marketing and advertising of products are very important for companies in these sectors. This data suggests the need to rethink how we view investor activism.

Proposal 8

Proposal Short-term Advertising Hedge 8

Women on Business

NOVEMBER 24, 2010

On the other hand, please note it commits you to nothing with regard to changing your lifestyle/romantic relationships/politics/personal grooming choices/childrearing policies, or any of the other topics that appear to be fair game when any family gathers to give thanks.

Press Release 170

Press Release Discount PR Webinar 170

Harvard Business Review

OCTOBER 28, 2014

Concerns that it wouldn’t have enough cash to finance its holiday stock has apparently led to the company to sell real estate, spin off its Lands’ End brand, and raise $625 million in unsecured loans and equity warrants. With the coming of the automobile and national radio advertising, James C.

Retail 9

Retail Quinn Real Estate Apparel 9

Women on Business

JANUARY 25, 2011

I have learned over the years to make meetings meaningful and productive, but it has become a developed skill over time. Here are a few ideas: If invited to a meeting, request an agenda if one is not provided When attending the meeting, help to keep it on task by politely asking, “where are we in the agenda?&#

Press Release 140

Press Release Discount PR Magazine 140

Chris Brady

OCTOBER 25, 2010

" At least, those are some of the words this person used to advertise, with excitement, I might add, the concept of Communism by a different name. I Praise God daily for the slow steady demise or "political correctness" Thanks to the author of this blog. evil))) (((your constitution is in danger))).

Film 116

Film Blog Letter Politics 116

Chris Brady

FEBRUARY 8, 2010

In a good stab at such misguided beliefs, Audi basically tried to sell an awesome car to people fed up with getting in trouble with the viciously politically correct. Or maybe, just maybe, they simply want the power and prestige governmental decree in service to a worthy political correctness can bring.

Politics 77

Politics Blog Travel Letter 77

Harvard Business Review

NOVEMBER 20, 2013

To many skeptical consumers in developed markets, Brand China still means lower quality. Beijing-based telecom security company NQ Mobile has gone so far as to create a separate headquarters in Texas for its developed-market business, managed by an American co-CEO and entirely comprised of American employees. An HBR Insight Center.

Brand 8

Brand Globalization Company Development 8

Chris Brady

MARCH 3, 2010

Word of mouth advertising is still the best. A fanatically loyal customer base develops. The goal is not to provide customer satisfaction, but rather customer amazement. Regarding those four products I just mentioned, there is no one who could convince me to switch to any other brand. Great enthusiasm follows as word of mouth spreads.

Travel 58

Travel Letter Products Productivity 58

Harvard Business Review

DECEMBER 16, 2010

Frito-Lay has already made competition the cornerstone of its Super Bowl advertising , and Toyota , desperate to remind people what a wonderful corporate citizen it can be, invites aspiring innovators to suggest how the firm's technology can be used for good in unexpected ways. It's easy to marry a WWWabsite with a contest, for example.

Innovation 16

Innovation Supply Chain Business Simulation Advertising 16

Harvard Business Review

AUGUST 13, 2013

No matter your interests (sports, movies, politics), your industry (finance, marketing, technology, manufacturing), or the type of organization you work for (big company, nonprofit, small start-up) — your world is awash with data. Keeping Up with the Quants: Your Guide to Understanding and Using Analytics. by Thomas H.

Books 8

Books Emotional Intelligence Competitive Advantage Storytelling 8

N2Growth Blog

SEPTEMBER 24, 2010

Maybe it’s just a nice politically correct soundbite that gets some good play, or is it simply flawed logic? But if culture is developed outside of strategy, if it’s not driven by strategy, then said culture can become a very dangerous intoxicant. Since when are a healthy culture and sound business strategy bifurcated?

Blog 366

Blog Strategy Brand Bottom-up 366

Harvard Business Review

OCTOBER 31, 2018

CEO activism, the growing trend of top executives speaking out on sensitive social and political issues, has been labeled the “ new normal.” We have been working with businesses to develop a strategic framework for when to take a stand on social issues. fotog/Getty Images. It draws on the work of R. At a time when the U.S.

CEO 10

CEO Politics Policies Survey 10

In the CEO Afterlife

JUNE 8, 2016

As Ogilvy’s Ian MacKellar, who helped develop the current creative platform, would say: “For any campaign or creative idea, it helps to have a conflict, a tension, an enemy.” We decided to discontinue all of our paper bags, and only give the consumer one choice – the vacuum pack – and come out with bold advertising.”

Brand 100

Brand Brand Management Advertising Management 100

Harvard Business Review

OCTOBER 30, 2015

election cycle is on track to break political spending records — and corporate contributions will be a large part of that. More than ever, it is the directors’ responsibility to determine when and how their company should engage in political activities. The 2016 U.S. Our contention is no. Consider what Aetna faced in 2012.

Politics 8

Politics Committee CPA Policies 8