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How Social Media Boosts Polarization

The Horizons Tracker

It’s increasingly well understood that social media users are exhausted by the extreme political content appearing in their feeds. During the early stages of the development of learning biases, morally and emotionally charged information held crucial importance.

Media 124
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The Importance of Domain Name Selection for Non-Profits

Lead Change Blog

Does it render well in print advertising or on business cards? The Innovative Finance Foundation (IFF) uses www.if.foundation for its network dedicated to funding sustainable development and ending extreme poverty. Your domain name is free advertising for your organization. Is it easy to pronounce? Easy to spell?

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Artificial Persuasion: The Invisible Brand

Leading Blog

Buried deep within the media we consume and the apps we use, unseen forces are working behind the scenes collecting data about us to pair with AI and digital advertising to influence everything we do. Psychotechnology combines four areas of innovation: Personalization: Personalization is the norm in digital advertising.

Brand 286
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The Best Leadership Books of 2021

Leading Blog

The political environment in the United States as elsewhere is driven by fear-based narratives. What has emerged from these conversations is that while everyone’s experiences under pressure are unique, pressure follows patterns and develops in predictable ways. And that feeds our approach in society at large. Leadership is about hope.

Books 452
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But My Business Is Different… | N2Growth Blog

N2Growth Blog

What about competing against the innovation of others that could cause the obsolescence of your product or service? Great businesses are in constant search of improvement, innovation, change, disruption, knowledge and other strategic leverage points that lead to a competitive advantage or operational enhancement.

Blog 305
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How to Build a Brand | N2Growth Blog

N2Growth Blog

If you don’t have a big advertising budget, and even if you do, social media provides a significant opportunity to engage in meaningful conversations and interactions with your customers that broadcast media simply cannot produce. Continuity should flow from values to vision, mission to strategy, and objectives to tactics to process.

Brand 271
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Design Matters

N2Growth Blog

Whether it is aesthetic, functional, creative, process, innovative, intellectual, technical or applicational…design matters. The iPod pioneered innovative design in the mp3 player vertical with great technical design, outstanding functional design, and is in a class by itself with regard to aesthetic design.

Brand 267