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Henry Mintzberg’s Bedtime Stories for Managers

Leading Blog

M INTZBERG’S 20th book, Bedtime Stories for Managers , is a thought-provoking page-turner. (In The theme running through most is that managers/leaders need to get out from behind their desks and see the world from the perspective of their employees and customers. Management is not eating the eggs. That requires some explanation.

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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Importance of Brand Management Online Cultivating a robust online presence has become integral for businesses on the digital playground, the internet. Brand management is the practice of creating and upholding a specific image or perception of a company in the minds of consumers.

Marketing 221
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Scoring Big: The Intricacies of an Athletic Director Search

N2Growth Blog

An athletic director is a strategic leader responsible for managing budgets, developing policies and procedures, and promoting a positive and inclusive athletic culture. This includes knowledge of sports management practices, NCAA regulations, and the ability to develop and execute effective athletic programs and initiatives.

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How to Build an Online Advertising Campaign

Strategy Driven

You might think you’re nailing it on advertising already; maybe your business is doing well without appealing to the online community. There’s no denying, though, as someone who perhaps doesn’t make use of online advertising, that there’s an untapped market there that you’re missing out on. Define Your Audience. See It Through.

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Click Fraud Is a Plague on Online Advertising

Strategy Driven

In many cases, click fraud is perpetrated by people who want to drain their competitors’ advertising budgets. They know that if they do this successfully, their competitors will not have any funds left to run their advertising campaigns. Click fraud is one of the worst things that could happen to digital and online advertising.

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The Average Cost of Advertising and Marketing for Small Businesses

Strategy Driven

Today, we’re going to talk about the cost of advertising for the average small business. An auto mechanic will spend a different amount on advertising than a retail chain. If you feel comfortable spending more on advertising and you’ve got a good marketing team in place, it can pay huge dividends.

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Transforming Customer Engagement: The CMO’s New Mandate

N2Growth Blog

CMOs are no longer limited to traditional roles like branding and advertising. Their spectrum of influence now transcends marketing to touch upon core aspects of business strategy, including product innovation, customer relationship management, corporate communications, and talent development.

Loyalty 221