Women on Business

DECEMBER 28, 2010

o Make sure your position has P&L responsibility. Develop your web of influence (key stakeholders, decision makers, influencers, connectors) to assist you in reaching your goal. o Develop your subject matter expertise through social media, community organizations and board positions.

Press Release 239

Press Release PR Mentor Discount 239

Harvard Business Review

JULY 17, 2014

As an ingredient brand, Intel often struggled to link marketing to P&L impact. Consider how USAA – the nation’s 6 th largest consumer P&C insurer – has reinvented how marketing, finance and data analytics work together, starting with a first-ever partnership between the CMO, CFO and Chief Data Analytics officer.

Finance 13

Finance Marketing P&L ROI 13

Strategy Driven

DECEMBER 2, 2019

Technology has provided us with unprecedented advances, information, knowledge, instant access and entertainment. While there’s no denying that technology has amazing advantages to make it easier for the customer in most cases. However, a company’s biggest expense doesn’t show on a P&L, at least not directly.

Company 69

Company P&L Bottom-up Advertising 69

Harvard Business Review

AUGUST 5, 2014

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful. The CMO role is undergoing a renaissance.

P&L 11

P&L Banking Marketing Call Center 11

Harvard Business Review

SEPTEMBER 21, 2016

All too often companies misunderstand the value of their cybersecurity teams and underfund their development. Security teams have to take an active role in protecting the company as products are being developed; patching security holes in products after they’re out in the world is important but not enough. Insight Center.

Team 8

Team P&L Engineering Cost 8

Harvard Business Review

JANUARY 23, 2015

They are about technology and its dynamics, about a company’s strengths and weaknesses.” ” Firmly in the “a business model is really a set of assumptions or hypotheses” camp is Alex Osterwalder, who has developed what is arguably the most comprehensive template on which to construct those hypotheses.

Business Model 8

Business Model Drucker Christensen P&L 8