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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

It’s not just about stretching their expertise over a broad array of responsibilities; today’s CMOs are expected to be fluent in the complexities of technology and its rapid advancements. Furthermore, expertise in advanced analytics, machine learning, and artificial intelligence technologies is becoming a prerequisite.

Marketing 222
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How To Leverage Technology As A Female Entrepreneur

Strategy Driven

Technology is playing an increasingly important role in people’s lives, both personally and professionally. As a female entrepreneur, it is essential to understand the capabilities of technology in order to connect with customers and cultivate meaningful relationships.

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Learning & Development’s Role in Operational Efficiencies in 2022

HR Digest

Here we bring you a few learning and development trends for 2022 to help companies introduce impactful and efficient training programs. It’s also important for leaders to train their learning teams and keep or create investments in remote learning technologies and tools. Training Remote Managers. Employee Learning Experience.

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The Elements of Successful Pay-Per-Click Campaign Strategies

Strategy Driven

What Is Pay-Per-Click (PPC) Advertising? At its core, Pay-Per-Click advertising exemplifies the essence of Internet marketing, where advertisers pay a fee each time their ads are clicked. This model offers an efficient way to drive traffic to websites instead of earning those visits organically.

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AI Storytelling

Decker Communication

Problems arise when advancements in technology outpace the ability of technology companies to effectively communicate their value. The established cloud company trumpets AI solutions for new marketing efficiencies, yet their clients can’t quite grasp how these efficiencies will be captured. Buyers expect to be wowed.

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Artificial Persuasion: The Invisible Brand

Leading Blog

Buried deep within the media we consume and the apps we use, unseen forces are working behind the scenes collecting data about us to pair with AI and digital advertising to influence everything we do. As a business, the challenge is how to best use this technology to promote ideas and products.

Brand 286
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Effective Outsourcing: Key Business Functions You Can Delegate

Strategy Driven

Outsourcing is not just about cost savings; it’s a strategic move that can lead to enhanced efficiency, access to specialised skills, and a sharper focus on core business activities. Outsourced accounting firms use the latest software and technologies to streamline financial processes.