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How Credit Card Companies Make Their Money

Strategy Driven

We may think we are above the influence that stress has on our finances, but studies indicate the contrary. A person with less education tends to get specially designed advertisements showcasing more rewards than the advertisements aimed at more educated individuals. In fact, compulsive buying disorder impacts 5.8%

Company 50
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Walking Away from the Big Bucks in the Pursuit of True Balance.

Women on Business

For most of my prior career, I was a woman who: was happily married, may never have children, would earn a six figure income, was a loyal employee, was an over achiever, traveled to exotic places, would live in my dream home, and wanted to be involved in the highly charged corporate world forever! PRESS RELEASE Fort Wayne IN (PR Web) Oct.

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Leadership Lessons from the World Cup

Chris Brady

Special edition magazines fill the shelves, newspapers feature full inserts, marketers have plastered signs with advertisements featuring local heroes, and television adds have been running all spring. If common ground is the secret to ice breaking, a love of The Beautiful Game has to be one of the most useful for the global traveler.

Sports 50
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There Are 4 Futures for CMOs (Some Better Than Others)

Harvard Business Review

This is a break from the traditional paths of finance, sales, and operations to the top spot. At Airbnb, CMO Jonathan Mildenhall is driving the company’s evolution to an end-to-end travel brand by reinventing “ experiential marketing.” Down: CMOs lose influence and authority. ” 4.

CEO 8
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The Right CEO Personality for Process Improvement

Harvard Business Review

A recent Fortune article on John Reed, the former co-CEO of Citigroup, reported that a decade ago he tried to convince the newly formed Citigroup board (the result of the $70 billion merger of Citicorp and Travelers Group in 1998) to bring in a new CEO and that both he and Travelers CEO Sandy Weill should leave.

Process 15
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Yes, Marketers, There Is Life After Mommyblogging

Harvard Business Review

That's the rallying cry I've heard from widely read female bloggers over age 49, who are frustrated that a well-established cadre of younger women with young children — known as "mommybloggers" — garner extensive promotional contracts with major brand advertisers, while Boomer-aged women online are often ignored.

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When CEOs Should Speak Up on Polarizing Issues

Harvard Business Review

Workers are freely using the tools of this hyper-transparent era — including petitions and email leaks — to land punishing blows against corporate reputations and finances, in the process emerging as companies’ most powerful interest group. At a time when the U.S. Polarization heightens risk.

CEO 10