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The Importance of Domain Name Selection for Non-Profits

Lead Change Blog

Does it render well in print advertising or on business cards? The Innovative Finance Foundation (IFF) uses www.if.foundation for its network dedicated to funding sustainable development and ending extreme poverty. Your domain name is free advertising for your organization. It’s a clear call to action, no advertisement required.

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But My Business Is Different… | N2Growth Blog

N2Growth Blog

Get outside of your old thought patterns and seek out people, technology, collaborative relationships, process and any other solutions that can improve your business. Even the most savvy CEO may have blind spots in his or her skill sets, core competencies, or voids in the org chart which can also cause blind spots.

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How Dumb Is Your Business?

N2Growth Blog

As odd as it sounds, businesses that are not dependant on smart talent, capital, or technology can scale faster and easier than those businesses burdened with the aforementioned dependencies. The dumb factor not only applies to talent, capital, and technology, but it also extends throughout the entire value chain.

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WHY WOMEN'S NATURAL SOFTER SKILLS ARE COMING TO THE FORE IN BUSINESS

Women on Business

So what are the main differences between standard marketing / advertising, and online Social Media? Our old ways of advertising were all very one way. Facebook, Twitter, Linkedin are seeing huge surges in registration, as businesses realise this is where they need to be to compete in today’s market.

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The Power of an Enemy

In the CEO Afterlife

The companies that employed me were generally the underdogs in battles against bigger, better-financed organizations. Years ago, I worked on Pillsbury’s Refrigerated Fresh Dough advertising as a Leo Burnett Account Executive. Pillsbury pioneered this category with proprietary technology and had no direct competition. We thrived.

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Talent Magnet: How to Get and Keep Top Talent

Leading Blog

You don’t advertise that you're trying to attract top talent, you simply create the culture that top talent is looking for. “If What they discover is that what top talent wants and what organizations need to provide is a Better Boss , a Brighter Future , and a Bigger Vision. If you build it they will come.”

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Turnarounds and the Big Play | In the CEO Afterlife

In the CEO Afterlife

Familiar examples are spending more on advertising, introducing new products or line extensions, expanding distribution. New vacuum-packing technology drove sales and coffee-roasting advancements cut costs by 15%. While they have NFP status, they are a large organization so the finance picture is significant. Follow me here.

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