In the CEO Afterlife

AUGUST 15, 2011

Beauty Marketers: Best in Class. by John • August 15, 2011 • Branding , Marketing • 0 Comments. A couple of years ago, Advertising Age published an impressive 20-page tribute to L’Oreal, entitled 100 Years of Celebrating Beauty. well, the marketer better be a disciple of the Church of Brand. Same story.

Class 122

Class Marketing CEO Advertising 122

Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

In the CEO Afterlife

OCTOBER 30, 2011

by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Leadership , Marketing , Strategy. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Main menu Home. Leadership. About John.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

Women on Business

OCTOBER 4, 2012

The ease of use, and low cost have made things like video conferencing more economical than flying employees to directly meet with clients and advertising through the internet may cost less than taking out a traditional print ad.

Human Resources 210

Human Resources Finance Guidelines Media 210

In the CEO Afterlife

SEPTEMBER 26, 2011

by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. Tags: Business Myths , Customer Service , Human Resources , Leadership , Proverbs , Strategy. In the CEO Afterlife.

CEO 256

CEO Human Resources Library Brand 256

In the CEO Afterlife

OCTOBER 3, 2011

by John • October 3, 2011 • Human Resources , Leadership , Life • 0 Comments. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Main menu Home. Leadership. Corporate Leaders: What Will Be Your Epitaph? From: John Bell.

CEO 222

CEO Human Resources Brand Sports 222

Women on Business

NOVEMBER 22, 2010

Facebook, Twitter, Linkedin are seeing huge surges in registration, as businesses realise this is where they need to be to compete in today’s market. So what are the main differences between standard marketing / advertising, and online Social Media? Our old ways of advertising were all very one way.

Press Release 217

Press Release Skills Discount PR 217

In the CEO Afterlife

OCTOBER 23, 2011

by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. Human Resources. In the CEO Afterlife. Main menu Home. Leadership.

Strategy 250

Strategy CEO Human Resources Brand 250

In the CEO Afterlife

SEPTEMBER 12, 2011

by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. Tags: CEO , Crisis Management , Human Resources , Leadership , Risk Management , Strategy. Main menu Home.

Crisis Management 268

Crisis Management Crisis CEO Management 268

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. In the CEO Afterlife.

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

JUNE 13, 2011

by John • June 13, 2011 • Human Resources , Leadership , Strategy • 1 Comment. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Main menu Home. Leadership. Why Mission Statements Suck. Simple, single-minded missions bring results.

Mission Statement 209

Mission Statement CEO Human Resources Brand 209

N2Growth Blog

AUGUST 9, 2010

All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. All businesses have competition, serve stakeholders and other various constituencies, and must do certain things to avoid failure while on the path to creating a sustainable endeavor.

Blog 305

Blog Brand Depreciation CEO 305

Chart Your Course

AUGUST 21, 2013

“An odd puzzle is taking shape in the labor market: Over the past three years, the number of job openings has risen almost 50 percent, but actual hiring has gone up by less than 5 percent. Companies are advertising a lot more jobs, in other words, but not filling them. Please feel free to make your own comments.

Human Resources 145

Human Resources Advertising Talent Management Resources 145

In the CEO Afterlife

MAY 20, 2014

Negotiating for a lower price or something extra is the modus operandi of every antique retailer, real estate broker, flea market merchant and automobile dealer. Forget about throwing heaps of cash at such initiatives as computer systems, advertising, equipment, recruiting – even training. I’m not taking issue with that. But, beware.

Real Estate 215

Real Estate Human Resources Bureaucracy Constraint 215

In the CEO Afterlife

NOVEMBER 13, 2011

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing. My pattern is posting every Monday, on leadership, strategy, marketing and life. Human Resources. Leadership.

Brand 245

Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

JULY 20, 2011

by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. 44 years have passed since Leo delivered this speech and much has changed in the world of advertising – but not the values and tenets of his message. or “Ajax Advertising” or something. Main menu Home.

Advertising 155

Advertising Human Resources Brand Rogers 155

In the CEO Afterlife

JANUARY 14, 2012

I could talk about their brands, their global clout, their sales growth or their stock market value. No matter what they do, from technology to advertising, they believe that it is not as good as it can be or as good as it ought to be. The mystical factor that distinguishes P&G from everyone else is people.

Proposal 260

Proposal Advertising Brand Marketing 260

In the CEO Afterlife

DECEMBER 4, 2011

Their marketing teams research everything to death. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. The constraint in most of these companies is the fear of failure. Fundamentally, they are asking their consumers for permission. They proudly claim the consumer is the boss.

CEO 235

CEO Bureaucracy Brand Constraint 235

In the CEO Afterlife

FEBRUARY 5, 2011

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity.

Magazine 100

Magazine Brand Article Marketing 100

Women on Business

DECEMBER 28, 2010

Home About Contributors Contact Advertise Write for Us Submit a Guest Post Businesswomen Bloggers Directory Submit Your Blog Discounts & Resources Free Magazines and Publications for Business PR Newswire Jobs Career Center Education Center Submit a Press Release Businesswomen-News Books & Videos by Susan Gunelius and the Women On Business (..)

Press Release 239

Press Release PR Mentor Discount 239

In the CEO Afterlife

SEPTEMBER 19, 2011

by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. I retired from the CEO’s office in 1994 and from strategy and marketing consulting in 2008. Any marketer can play the social media game and do it well with the right concept – you don’t have to have the bank account of P&G or Kraft.

Media 199

Media Brand Positioning Marketing Strategy 199

Women on Business

JANUARY 17, 2011

Home About Contributors Contact Advertise Write for Us Submit a Guest Post Businesswomen Bloggers Directory Submit Your Blog Discounts & Resources Free Magazines and Publications for Business PR Newswire Jobs Career Center Education Center Submit a Press Release Businesswomen-News Books & Videos by Susan Gunelius and the Women On Business (..)

Press Release 236

Press Release Strategy Discount Leadership 236

Women on Business

JANUARY 3, 2011

He ” by Robert Johnson is about the myth of Perceval and the Holy Grail.

Press Release 238

Press Release Discount PR Leadership 238

In the CEO Afterlife

SEPTEMBER 6, 2011

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. After all, I had come up through the marketing ranks. Marketing is important.

CEO 162

CEO CFO Human Resources Real Estate 162

Leading Blog

JUNE 26, 2024

Outcomes are the fundamental building blocks of objectives and key results (OKRs) — a resurgent, team-focused, goal-setting framework used to redefine success away from the creation of a thing (output) and towards a meaningful change in human behavior (outcome). Imagine you’re a shoe designer.

Objective 326

Objective Merchandising Finance Policies 326

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Where are they now?

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

MAY 1, 2011

by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. When I teach my leadership and collaboration class to middle managers at the Canadain Marketing Association I say to them that the sociopath boss or colleague is a reality. Human Resources. In the CEO Afterlife. Main menu Home.

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CEO Human Resources Brand Middle Management 152

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. With the exception of niche, specialty, and technology markets, I see little evidence of this. Human Resources.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market. Human Resources.

Brand 196

Brand CEO Marketing Proposal 196

Women on Business

NOVEMBER 23, 2010

Marketing – It’s Simple! Jody Gabourie, the recently retired Canadian “Marketing Plan Queen”, knew. Effective business networking skills are essential to meeting other individuals. Power Up Your Networking With 3 Key Strategies By now you’ve gotten the message that networking is a.

Press Release 212

Press Release Discount PR Magazine 212

Lead Change Blog

MAY 11, 2020

She opened her own marketing and advertising business and more. One of her major partners is the National Human Resource Association. Turn the page. There is always a new beginning. More than 30 years ago, Jerri experienced a very challenging divorce that prompted her to get busy. She’s never stopped asking for help.

Core Competence 278

Core Competence Short-term Strategic Planning Human Resources 278

In the CEO Afterlife

AUGUST 9, 2011

Market(ing) Meltdown: Don’t Worry, Be Happy. by John • August 9, 2011 • Life , Marketing • 0 Comments. I’m going to admit at the outset that I’m not a stock market expert. In fact, I pay little attention to the daily moves of the market or the individual stocks in my portfolio. That is a marketing problem.

Marketing 100

Marketing CEO Brand Human Resources 100

Women on Business

DECEMBER 8, 2010

Home About Contributors Contact Advertise Write for Us Submit a Guest Post Businesswomen Bloggers Directory Submit Your Blog Discounts & Resources Free Magazines and Publications for Business PR Newswire Jobs Career Center Education Center Submit a Press Release Businesswomen-News Books & Videos by Susan Gunelius and the Women On Business (..)

Brand 237

Brand Press Release Discount Loyalty 237

In the CEO Afterlife

SEPTEMBER 3, 2012

Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. I think there is a case to be made when a campaign isn’t working – it is better to stop that advertising, stop putting good media money into bad creative and start working on something better.

Short-term 232

Short-term Long-term Advertising Hammer 232

Women on Business

DECEMBER 13, 2010

Related posts: The Do’s and Don’ts of Government Marketing Post by Veronica Eyenga, contributing Women On Business writer B2G. 3 Tips for Success in the Government Contracting Market Post by Liz Cullen, contributing Women On Business writer The. Network to make sure they know yours.

Press Release 167

Press Release Discount PR How To 167

Women on Business

DECEMBER 13, 2010

Take something that has already been done and repackage it in a way that attracts or addresses a need from a different target market! Ask for feedback on your website, services, marketing, ect. One of the most difficult things to do is to do something that hasn’t already been done. That is where “creativity” comes into play.

Entrepreneur 209

Entrepreneur Press Release Discount PR 209

Women on Business

DECEMBER 15, 2010

Home About Contributors Contact Advertise Write for Us Submit a Guest Post Businesswomen Bloggers Directory Submit Your Blog Discounts & Resources Free Magazines and Publications for Business PR Newswire Jobs Career Center Education Center Submit a Press Release Businesswomen-News Books & Videos by Susan Gunelius and the Women On Business (..)

Press Release 214

Press Release Discount PR Magazine 214