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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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What Can You Do With a Communications Degree?

HR Digest

Communication majors study technical communication, mass media, and advertising. Become a storm PR specialist or a journalist by getting a communications degree. Human Resources Specialist. Public relations specialists work for advertising agencies, marketing agencies, and public relations agencies.

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WHY WOMEN'S NATURAL SOFTER SKILLS ARE COMING TO THE FORE IN BUSINESS

Women on Business

Facebook, Twitter, Linkedin are seeing huge surges in registration, as businesses realise this is where they need to be to compete in today’s market. So what are the main differences between standard marketing / advertising, and online Social Media? Our old ways of advertising were all very one way.

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Be an Advocate for Yourself :: Women on Business

Women on Business

They need to be their own PR specialist every day. However, the companies that have formal sponsorship programs are few and far between. High performing women need to take control of their own career advancement. They need to advocate for an advocate or sponsor. Here are some suggestions: Be proactive, intentional, and strategic.

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Health, Wellness, and a Giveaway to WomenonBusiness Readers

Women on Business

20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and. Summer Giveaway from Women on Business Thanks to CSN for offering another giveaway to WomenonBusiness.com readers.

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Finally Get on TV with the Right Pitch :: Women on Business

Women on Business

Know the TV’s market. In order to get booked on TV, you need to have the right marketing materials. Related posts: Learn How to Pitch the Media Correctly, without Upsetting Prospective Contacts Publicity is more credible than advertising because it isn’t paid. To draft a pitch that brings results, follow these steps: 1.

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How To Find “Hidden” Federal Contracts: Network :: Women on Business

Women on Business

Related posts: The Do’s and Don’ts of Government Marketing Post by Veronica Eyenga, contributing Women On Business writer B2G. 3 Tips for Success in the Government Contracting Market Post by Liz Cullen, contributing Women On Business writer The. Network to make sure they know yours.