In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Sadly, most plans to improve sales and market share are based on doing a little more of the same and trying to do it better. In the case of struggling Nabob Foods, two significant innovations facilitated the turnaround.

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N2Growth Blog

JANUARY 11, 2024

As disruptors in the organization, they hold the onus to align the company’s brand mission with a creative yet commercially viable business strategy. It is now expected that a CMO strikes a harmony between pioneering innovation and maintaining commercial acumen, a balance intrinsic to the realization of substantial business growth.

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In the CEO Afterlife

OCTOBER 30, 2011

The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. At Fortis we help businesses use natural gas more efficiently, save energy and seek innovative energy solutions to save money. Leadership , Marketing , Strategy.

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In the CEO Afterlife

OCTOBER 23, 2011

The Essence of Strategy (Part 1). by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. I’ve always loved strategy. People worry that strategy slows a company down and limits growth opportunities. Innovative. In the CEO Afterlife. Main menu Home.

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In the CEO Afterlife

NOVEMBER 13, 2011

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. I’ve never thought of the homeless as innovative or entrepreneurial. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. link] #branding #marketing #advertising #design Follow Me on Twitter.

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In the CEO Afterlife

MAY 16, 2011

Tough-Minded Ways to Innovate. by John • May 16, 2011 • Leadership , Strategy • 3 Comments. Articles on strategy and culture were my favorites, many of which I scribed in pencil on a piece of paper that my secretary typed for posterity – oh my, that sounds archaic. They’re hardheaded about Strategy.

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Strategy Driven

JULY 21, 2020

Likewise, it has hit the business industry, bringing some tech-savvy innovations, especially for the marketing department. In today’s tech-savvy world, escaping the advantages of digital marketing is impossible. But do you think running after those old-school strategies are of any good now? Bank on Video Marketing.

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In the CEO Afterlife

APRIL 23, 2012

Your success or failure can be quantified by such measurements as market share, financial ratios, brand awareness, new products and deadlines. Live a culture of innovation. Increase your lead, and while they are catching up, you are embracing the next innovation. Nobody wants to compete in a financial spitting contest.

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Women on Business

JANUARY 11, 2011

In this TED video , Sinek explains what he believes to be the reason for Apple’s constant innovations and their repeated successes. It is not because they had some unique access to talented people, advertising, consultants or the media. We are committed to designing smart marketing strategies – not the flashiest or most complex.

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In the CEO Afterlife

JUNE 10, 2012

This takes me (John Bell) back to my days in advertising at Leo Burnett. We expect all advertising Creative Directors to be creative. It was Leo who said, “When you reach for the stars , you might not get them, but you won’t come up with a handful of mud either.”. #79 79 Rachel Shechtman – Founder, Story.

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In the CEO Afterlife

AUGUST 1, 2011

To its credit, GSK still owns Macleans and although it is no longer the #3 brand, chomping at the tails of Colgate and Crest, Macleans has benefitted from contemporary marketing and dental care innovation in a few geographies. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Did you like this?

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Great Leadership By Dan

NOVEMBER 27, 2018

But a problem that’s becoming ever more visible is that some organisations have made authenticity their marketing strategy, rather than a business one. Because just running an advertising campaign stating that a brand is trustworthy isn’t good enough. Because business has to be about more than just profit.

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In the CEO Afterlife

APRIL 4, 2011

The giants dominated markets and gobbled up competitors; they also failed to cope with rapid change. Their competitive edge eroded because the people at the top, who considered themselves the corporate brain, failed to innovate. Innovation and entrepreneurship began a comeback, albeit in measured bites. Stagnation set in.

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In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies.

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Innovation Excellence

APRIL 15, 2018

What always surprises us when working with big companies is that innovation is usually primarily seen as a growth tool. That’s usually seen to be the domain of big advertising campaigns that supposedly land enduring brand values. What if the best form of marketing wasn’t,

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In the CEO Afterlife

FEBRUARY 5, 2011

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The role has been relegated to middle managers who are brand custodians, not leaders in innovation. Search My Site. Search for: Categories. Leadership.

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Strategy Driven

JUNE 30, 2021

With the current economic state and people innovating like they are, it won’t be long before the competition gets even more as the leads get less. With technology on the brink of taking over so many parts, innovative companies are offering other businesses the opportunity to outsource departments to them by utilizing technology.

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In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. Marketers operate in a dynamic world. What Makes ABSOLUT, Absolute? July 25, 2011 at 10:56 am.

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In the CEO Afterlife

MAY 23, 2011

Jack Welch’s replacement wanted ‘Innovation at Work’ — not bad for culture and corporate morale, but in my view, short on consumer relativity. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. link] #branding #marketing #advertising #design Follow Me on Twitter. Search My Site.

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In the CEO Afterlife

AUGUST 1, 2011

To its credit, GSK still owns Macleans and although it is no longer the #3 brand, chomping at the tails of Colgate and Crest, Macleans has benefitted from contemporary marketing and dental care innovation in a few geographies. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Did you like this?

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Brand CEO Stage-Gate Marketing 131

Tim Milburn

OCTOBER 31, 2013

However, an effective brand marketing strategy should be multi-dimensional. Effective brand marketing involves not only making your business visible but also building trust in your brand. Don’t neglect offline marketing strategies or you will end up losing potential customers. photo credit: pasma via photopin cc.

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Strategy Driven

FEBRUARY 22, 2023

Here are some strategies for business owners looking to leverage technology to create connections with customers. Through various innovations, businesses can respond quickly to customer inquiries without the need for additional staff or resources.

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Strategy Driven

APRIL 9, 2020

Techniques like email marketing, content marketing, and search have been around for years now, but we are still seeing some innovation in how they are implemented. Let’s take a look at some of the marketing trends that will dominate 2020 and beyond. Shoppable Post. Smart Bidding.

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Strategy Driven

JUNE 25, 2024

Supporting Other Marketing Strategies Content is the backbone of various marketing strategies, including social media and email marketing and paid advertising. This adaptability not only keeps your audience informed but also demonstrates your business’s commitment to innovation and customer satisfaction.

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Content Audience Newsletter Brand 81

Strategy Driven

AUGUST 18, 2021

However, to achieve tremendous growth and turn your restaurant into the powerhouse you hope it to be, it’s vital to market the brand and its wares. One option to consider is influencer marketing. Many hospitality entrepreneurs haven’t gone down this path yet, but it can be an innovative and often lucrative marketing tactic to test out.

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Strategy Driven

DECEMBER 14, 2020

A well-thought-out and professional dispensary SOP will benefit you with acquiring your license but it is the main building block towards your success in dispensary marketing. This is why it is important to come up with a dispensary marketing plan that can adapt to the current digital age. Word of Advice .

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Strategy Driven

DECEMBER 28, 2023

It could involve investing in new product development, exploring new market segments, or adopting innovative marketing strategies. By being proactive and responsive to market trends and consumer behavior, businesses can better meet customer needs and seize new opportunities.

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Compliance USP Trends Agility 87

Strategy Driven

DECEMBER 14, 2020

You need to ensure that you are using a marketing strategy that is tailored to the target audience you are thinking about your product or service. Similarly, when promoting a new club, advertisements printed in newspapers are usually not the best way to inform yourself. This is probably more than just advertising and intriguing.

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Strategy Driven

APRIL 27, 2024

Prospective franchisees should delve into the economics of their chosen franchise, factoring in franchise fees, royalties, and advertising costs, among others. Budgeting wisely, preparing for unexpected expenses, and familiarizing oneself with various financing routes are elemental strategies for financial preparedness.

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Strategy Driven

JUNE 15, 2020

But, the absence of proper advertising and marketing strategy in place results in about 42% of startup businesses failing within the first 4 years. In this post, you will learn that there’s no need to spend a fortune to effectively market your startup. SMS Marketing. Social Media Marketing.

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Strategy Driven

NOVEMBER 10, 2017

Every law firm needs to develop an effective marketing strategy to compete with rival firms. To help you attract clients, find out the six effective ways to market your law firm. Word of Mouth Advertising. Word of mouth advertising can determine your firm’s future success. A Professional Logo.

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Strategy Driven

SEPTEMBER 24, 2021

Effective branding enables you to cut marketing and advertising costs. For customers to know about your company brand, ensure that your marketing tactics fit your target audience. Having a well-thought marketing strategy will help you direct your budget on the most effective communication channels.

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Strategy Driven

APRIL 3, 2020

No matter what industry your business is in, you need to find clever and innovative ways to stand out from the crowd. For your small business, you need to create an effective marketing strategy. This can include what your marketing campaigns are and where you will place them.

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Strategy Driven

APRIL 18, 2019

Networking is important in most professions nowadays, and offline marketing strategies are no exception. If you have a company in a field, then you can offer expert advice to help people and you should advertise this. Advertise in Printed Media. Networking. Provide Expert Advice. Digital Signs.

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Miles Anthony Smith

NOVEMBER 7, 2019

Siege Media stands out from the rest by innovating the way they create their content. With a team of talented marketers, amazing creatives, and SEO experts, they create content that stands out in an industry overloaded with a content publication. What myths are there about content marketing that need to be dispelled?

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Strategy Driven

NOVEMBER 29, 2010

If you’re using the same old marketing strategies today because they brought in business in years past, you’re in danger of being pummeled by your competition. If you aren’t sure where to get started, take a cue from other companies that have taken innovation to heart and used it to successfully win and keep customers.

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Talent Anarchy 1

AUGUST 25, 2023

Marketing Managers: Marketing managers are responsible for creating and executing marketing strategies to boost product sales. This includes advertising campaigns, social media marketing, and product launches. They work on strategies to enhance brand recognition and loyalty.

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