Advertising Innovation P&L Technology 
Harvard Business Review
AUGUST 5, 2014
Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful. The CMO role is undergoing a renaissance.
Harvard Business Review
JANUARY 23, 2015
They are about technology and its dynamics, about a company’s strengths and weaknesses.” A new business model may turn on designing a new product for an unmet need or on a process innovation. Introducing a better business model into an existing market is the definition of a disruptive innovation.
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