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Henry Mintzberg’s Bedtime Stories for Managers

Leading Blog

M INTZBERG’S 20th book, Bedtime Stories for Managers , is a thought-provoking page-turner. (In The theme running through most is that managers/leaders need to get out from behind their desks and see the world from the perspective of their employees and customers. Management is not eating the eggs. That requires some explanation.

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Leadership Inspirations ? Advertising

Strategy Driven

“When business is good it pays to advertise, when it is bad you have got to advertise.” You just finished reading Leadership Inspirations - Advertising ! The post Leadership Inspirations – Advertising appeared first on StrategyDriven. ” Red Auerbach (1917 – 2006).

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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Importance of Brand Management Online Cultivating a robust online presence has become integral for businesses on the digital playground, the internet. Brand management is the practice of creating and upholding a specific image or perception of a company in the minds of consumers.

Marketing 221
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Scoring Big: The Intricacies of an Athletic Director Search

N2Growth Blog

An athletic director is a strategic leader responsible for managing budgets, developing policies and procedures, and promoting a positive and inclusive athletic culture. An effective athletic director must have strong leadership abilities, overseeing the entire athletic department and guiding its staff and athletes.

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The Best Leadership Books of 2021

Leading Blog

Leadership is about hope. These foundational leadership skills will make all aspiring executives more effective in their roles today and lift the trajectory of their careers. Whether they are on center stage or behind the scenes, managers know who these top players are, understand their worth, and want more of them on their team.

Books 452
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Leadership Lessons in Southwest Airline’s Fall From Grace

Modern Servant Leader

There are leadership lessons in Southwest Airline’s fall from grace. The company has been a servant-leadership darling since it’s inception and co-founder Herb Kelleher applied the principles for decades before stepping down as CEO in 2001. Leadership Lessons. Southwest Airlines Fall From Grace. Invest in Technology.

Airlines 263
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Advice: Manage Well by Leading Better

N2Growth Blog

By John Baldoni , Chair, Leadership Development, N2growth. Management is your day job; leadership is your career. That is a variation on a comment I heard recently from an executive who was speaking about the responsibilities that senior managers have to lead their organizations through change.

Advice 391