LDRLB

MAY 19, 2011

If you expect your employees to provide impressive customer service without providing them the resources they need to make it happen (training, technology, autonomy) you are living in la-la land. less advertising and promotion costs), while employee loyalty hits your bottom line (e.g. Find more great content at www.bretlsimmons.com ].

Heskett 96

Heskett P&L Customer Loyalty Succession 96

Women on Business

DECEMBER 28, 2010

Companies now understand the impact of diversifying their talent pool, especially in leadership roles. o Make sure your position has P&L responsibility. The recommendation from Harvard Business Review and Catalyst is for organizations to adopt formal sponsorship programs similar to IBM Europe.

Press Release 239

Press Release PR Mentor Discount 239

Strategy Driven

DECEMBER 2, 2019

Technology has provided us with unprecedented advances, information, knowledge, instant access and entertainment. While there’s no denying that technology has amazing advantages to make it easier for the customer in most cases. However, a company’s biggest expense doesn’t show on a P&L, at least not directly.

Company 70

Company P&L Bottom-up Advertising 70

Harvard Business Review

AUGUST 5, 2014

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

SEPTEMBER 21, 2016

After all, hackers have P&L sheets too. Measure and report that impact to business leadership as part of the product experience. Detecting and removing these kinds of malware helps maintain the integrity of advertising on Facebook, a business-critical operation.

Team 8

Team P&L Engineering Cost 8